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While kids backpacks certainly have a function to perform, there is no reason why they also can’t be fun, exciting, and creatively designed. For far too long, the makers of kids backpacks have more or less taken for granted the fact that kids need backpacks for their strictly utilitarian functions and have neglected almost all aesthetic considerations. This combination of a careless attitude that is widespread among backpack producers and a general ambivalence on the part of consumers resulted in bland backpacks that served their purpose but did nothing else. This has been the situation for years and years.

That is until now, when the design teams at brands such as Stephen Joseph have recognized a void in the market that can be filled with creatively patterned kids backpacks that are also durable and useful. Each of these backpacks are designed with some iconic aspect of kids’ culture in mind. These include construction and fireman themed backpacks for boys and ballerina and floral designs for little girls. If it is possible for a backpack to be more than just a backpack, this is it. For a backpack that truly shines, look no further than Stephen Joseph’s line of innovative kids backpacks.