Email Marketing Rules
August 9th, 2008 by admin
To succeed in the fast-paced world of e-commerce, email promotion is your best friend. Due to the rapid growth of the Internet, as well as a diversification of small businesses, many online shoppers will only buy from trusted sources.
The email marketing rules are not some crazy kind of voodoo, it’s a time-tested method of marketing to those who ask to be marketed to. That’s why it’s also called permission marketing, and this is probably the leading edge of advertising’s future.
Some classic email marketing rules are simply about respecting your subscriber list and treating them like discerning adults. After all, they signed up for a monthly email newsletter or a promotional ebook because they think your company has something valuable to offer. By opting into a list, subscribers are asking for your expert opinions. After establishing this relationship through several emails, these opt ins will be more than willing to buy whatever you recommend in good faith. To not be confused with spam, it is imperative to not use any tactics that spammers use. Keep the message simple, on target, and remember those rules of email marketing.
On that note, this article from the 60 second marketer is really helpful as it spells out some essential email marketing tips.